Every single day one has to handle challenging situations. Minor ones. Like an unfortunate misunderstanding with a buddy to be straighten up again. Difficult situations. Affecting personal relations to be taken hand on. Or business critical problems to be solved asap.
Nobody likes to be in a uncomfortable situation over a long time. Nobody likes to be in an uncertain stage for ages. Nobody likes to work in a project which is completely out of control forever and ever. Nevertheless tend people to get numbed. Freeze. And try to sit out the situation. Especially in business. The more senior, the more paralyzed. The more executive, the more wobbling. Instead of facing the problem in a direct and fearless way.
Therefore, rule #50: Grab the bull by the horns.
Take charge of the situation. Deal with it strongly. Manage it with determination. Grab the bull by the horns.