The team at Apple developing the first Macintosh got the instruction to make it “insanely great.” Steve Jobs wrote a maxim on a whiteboard; a maxim which became a cornestone in Apple’s success: “Don’t compromise.”
Rule #26 is an adaption of Steve Job’s and Apple’s passion to develop insanely great products: “Don’t compromise.”
As a consultant you should always deliver insanely great work to your customer. Don’t compromise your conviction. Don’t compromise your standards and the quality of your work. Don’t compromise your integrity. Don’t compromise your principles and values. Don’t compromise yourself.
“Stand for what’s right, even if that means standing alone. Never compromise your standards and values!” – Unknown quotes